About the Curriculum
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one’s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.
The qualifying learner is capable of:
Identifying and explaining a generic communications model
Analysing, interpreting and implementing a generic communication strategy
